Bank of America (BofA) is investigating the impact of online spending on the creation of new holiday hotspots. This study aims to understand how consumer spending habits, especially in the virtual marketplace, are changing traditional holiday spending patterns and locations.
Online spending has led to a significant increase in e-commerce transactions and the rapid growth of digital platforms offering holiday deals. As people are increasingly gravitating towards online platforms for their holiday shopping, it is changing the landscape of traditional holiday hotspots.
Usually, physical
